The Pandemic Pivot
The Pandemic Pivot
Being an entrepreneur is not for the faint of heart. Before the pandemic, we attended client conferences wherever they were all over the country. We would turn a very ordinary booth into an upscale boutique that always took several hours and sometimes a couple days to design. Our display, merchandising and artsy jewelry attracted jewelry lovers new and old to our boutique. After a very long few days we would pack it up, jump on a plane and head back to Atlanta to start the ritual all over again.
The pandemic of course forced us into lockdown and all events cancelled.
For the first few weeks of the pandemic, everything was kind of quiet. Then, people started jumping on Zoom calls – something we really hadn’t used before. And it got us thinking… could we transform our on-the-road show to a Zoom show?
Honestly, there wasn’t a lot of room for doubt. We needed to do something.
We got a Zoom account, researched the technology, and then announced we would be having a virtual pop-up show. The email invitations went out, and hundreds of our amazing customers responded – all excited about a chance to connect (and, let’s face it, staying at home was starting to get boring after the first few weeks).
A Forward Pivot
Since that time, we’ve had so many Zoom, Instagram, and Facebook Live events we’ve lost count.
Once we were comfortable with the technology of the normal Zoom type live show, using the vertical cell phone image with poor lighting and weak audio, we wanted to significantly improve our events. Initially we figured out how to attach multiple high-definition cameras, mics with good audio, and auxiliary lighting, to enhance the viewing experience. We hired chefs, DJ’s and live models just to set us apart from everyone else. But we still were not satisfied.
We soon decided to produce our own shows. We invested in live streaming technology that gave us high quality video and audio using robotic cameras, wireless mics and graphics. We’ve also gotten pretty good engaging our audience with a very sophisticated look.
But the thing is, we just keep going. That’s what being an entrepreneur is. Not getting hung up on the mistakes or fixated on getting things perfect . . . that’s just a formula for getting stuck. Being an entrepreneur is about doing fast homework, assessing the potential risks and rewards, and then plowing forward using our best judgement.
We know we’re not the only ones who did a pandemic pivot. In the middle of a lot of pain and fear, a whole lot of creativity bubbled up during those dark months. We’d love to know – what reserves of resourcefulness did you discover in yourself when the world shut down?