That’s because the purpose of Goldman Sachs’ program is not just to make small business owners more successful – it’s also to help them benefit their communities through hiring and creating economic opportunity. To do that, businesses must grow. To grow, they must be scalable.

Scaling a business isn’t just about working harder and doing more of what you’re already doing. It’s about finding ways to work smarter, to be innovative. Mixing manufacturing products with hand-work, automating business processes, and automating marketing are all part of scaling. So just when the CereseD team has mastered all the new skills required to produce regular online sales events (lights, camera, action!), now it’s time to master some new skills.

The entrepreneurial fun just never ends (no, we’re not being sarcastic)!

The Challenge

So the next entrepreneurial challenge is to explore ways to scale the business while maintaining the handmade couture jewelry brand. To work smarter, but still remain attached in a deep personal way to all our clients. If we scale, but lose that strong feeling of sisterhood and connection, that’s not a win.

So that’s our next entrepreneurial adventure. It’s not easy, but we’re on it! And we’ll keep you informed about our progress along the way.

You can read more here.